The valorisation of collections


In Italy, over the decades, companies and businesses have formed art collections that can be at the heart of projects linked to the art world; the sensitivity that organisations demonstrate in relation to artistic subjects effectively represents an important element in the shared judgement of their operating, with an elevated reputational return.

Open Care manages cultural valorisation projects for collections and prepares communication projects for exclusive events, such as exhibitions, didactic activities, closed door visits to exhibitions and museums, receptions in historic buildings, evening events in prestigious surroundings and conferences of an artistic and cultural nature. Within the context of Open Care, which is the site of archives for artists, foundations and art galleries and a residence for artists, art collectors and operators in the art system can find the spaces for and assistance with the exhibiting of art works and collections and for the promotion of projects and events aimed at their valorisation.