Founded in Milan in 1991, 10 Corso Como devises and promotes the concept of bringing together culture and the latest trends, fostering a connection between the worlds of fashion, design and food. Regarded as the world’s first concept store, it transformed retail into a fusion of lifestyle and culture.

With Tiziana Fausti’s leadership and business ability, 10 Corso Como is now taking full advantage of its evolution into a brand that symbolises Milan, Made in Italy and international creativity.

The first floor is now dedicated to art and culture with projects curated by Alessandro Rabottini for art, Alessio de’ Navasques for fashion, and Domitilla Dardi for design.

The inaugural exhibition, from today until April 5, features the renowned photographer Roe Ethridge with his solo exhibition "Happy Birthday Louise Parker," a captivating journey through the last 15 years of unpublished images exploring the connections between fashion and fine art photography.

We are delighted to be the technical partner of 10 Corso Como on the occasion of Happy Birthday Louise Parker, thanks to the meticulous conservation status assessment activities carried out by our restorers from the Laboratory of Paintings and Polymaterial Artworks.